Serra Fina is a company created by entrepreneur Juarez Rech. Among other initiatives, he co-founded Fortitech South America in 1995. With a full focus on developing and manufacturing nutrient systems for the food, beverage and pharmaceutical industries, the company reached the lead in the mid-2000s and was sold globally to the Royal DSM in 2013. Since 2015, Juarez Rech is entirely dedicated to the Serra Fina concept.
Created in 2009, Serra Fina aims to contribute to initiatives that generate effective improvements in the quality of life of people and the planet. The idea is to disseminate a new conscience engaged in sustainability where common sense and simplification make it possible to move forward in any situation. Since its inception, Serra Fina has been acting both in generating business and in punctual actions, always believing in ordinary people doing extraordinary things.
ORIGIN OF THE NAME SERRA FINA